play hard. play epic
BRIEF:
Give a known company a fictional brand refresh.
THE STORY
Epic Games is a worldwide video game software developer and publisher founded in 1991. The company is most well known for games such as Fortnite and Rocket League, as well as the Unreal Engine, a leading piece of software for video game development. Epic is a leading distributor of digital games through its storefront, the Epic Games Store.
design goals
1. Establishing brand principles
At the time of creating this case study, Epic had no published brand guide, mission statement, or clear about page. The goal of this study was to give Epic the basics: a new logo, a brand color, and a fresh typographic system more in line with their young, technology-driven audience.
2. Secure design, secure futures.
Unlike competitors such as Steam and Origin, Epic Games lacks a proper two-factor authentication (2FA) mobile application, leaving user accounts and information unprotected.
The new brand guidelines center on an all-in-one storefront, games library, and 2FA app for iOS and Android.
3. Being bold, being EPIC.
With a name like Epic, you gotta think BIG! As one of the leading game software developers with a rich history dating back to the inception of computer gaming in the 90s, the brand is begging to tell its own story, at a much bigger, more epic scale.
ideation
Logo sketches
Mindmap
